Let us get one thing right: this wasn't a media look, this is a "consumer activation".
In a statement about her Westfield visit, the Aussie girls who've been snapping up Kollection things like clothes, jewellery, sunglasses, underwear and handbags Woolworths and elsewhere were commended by the queen.
"It's been unbelievable to observe our brand grow within the last few years and that I really like seeing how Australian girls work our group in their appearances," she said. "Australian women have this excellent self-assurance in how that they design our pieces that I actually admire."
One would imagine she additionally actually respects her lovers' ability to reach in their wallets: Forbes estimates the family fashion business may have reaped just as much as $US600 million ($664 million) last year, bringing in Kim and sisters Khloe and Kourtney a reduction in the area of $US30 million. Approximations on Kim Kardashian's private value fluctuate extensively but is considered to maintain the area of $US45 million, largely obtained from private appearances that are money-making.
Australia since early September and have been comparatively low key, aside from an episode where Kanye was apparently hospitalised on Wednesday before his Melbourne show for a migraine.
For Kim's the appearance of Saturday, devotees were allowed access on creation of a reception of Kardashian Kollection purchase, purchased between late August and Saturday.
In return for his or her commitment, they were given one autographed photograph per individual but were warned she'd not sign any private things.